To outgrow, you need to outthink. To bring clarity where there is complexity. To see the bigger picture.
An important part of that is providing an accurate map of the future to help our clients prepare for tomorrow. That’s why PHD has always emphasized thought leadership, with significant investments over the last 15 years.
Uncover the AI Elevation Era (2028-2030) and its defining shifts, including the potential rise of artificial general intelligence (AGI). Discover the core competencies future marketers need to stay competitive as…
The speed of these developments is both exciting and overwhelming. But as a marketing leader, you don’t need to keep up with every new release—what you need is a system…
The speed of these developments is both exciting and overwhelming. But as a marketing leader, you don’t need to keep up with every new release—what you need is a system…
The Ascension project exists to explore how AI is reshaping marketing—from initial experimentation to full acceleration and eventual elevation; but more importantly it exists to offer marketers practical, tangible guidance…
Jennifer Kattula, Microsoft’s GM and CMO, shares her insights on how generative AI (GenAI) is transforming the marketing landscape and at Microsoft Advertising, the focus on AI is around three…
Generative AI report projects the growth of core generative AI services in a typical developed market from 2024 to 2028. Using expert predictions, it analyzes current penetration rates, identifies growth…
This article summarizes insights from the WARC podcast featuring Mark Holden, Worldwide Chief Strategy Officer at PHD, and Alissa Hansen, Chief Product Officer at Omnicom, discussing how AI is reshaping…
A recent study that aims to shed light on AI and its application in marketing and agency work reveals that the more you know about AI, the less you’re convinced…
The Clearing reflects on the profound shifts brought about by AI and prepares for the impending horizon of Artificial General Intelligence (AGI). The section also explores predictions for AGI’s arrival…
It highlights how AI will progress from a supportive tool to an active participant in decision-making for Judging, and from task assistance to autonomous execution in Actioning.
The piece emphasizes the shifting roles of human creatives and strategists, who will need to adapt to working alongside increasingly capable AI systems while maintaining oversight and creative direction.
This article examines the impact of AI on marketing’s seven executive functions over three eras: Experimentation (2024-2026), Acceleration (2026-2028), and Elevation (2028-2030).
Uncover the AI Elevation Era (2028-2030) and its defining shifts, including the potential rise of artificial general intelligence (AGI). Discover the core competencies future marketers need to stay competitive as…
Dive into the AI Acceleration Era (2026-2028) and uncover its defining characteristics and shifts through expert insights. Learn the strategic imperatives marketers need to stay competitive during the mid-stages of…
Discover the defining traits of the AI Experimentation Era (2024-2026) through expert insights. Learn the strategic imperatives marketers must adopt to stay ahead as AI begins to reshape the marketing…
The article also identifies seven executive functions in marketing and discusses how AI will impact these functions differently across the three eras, highlighting the strategic imperatives that marketers should adopt…
From text-to-image technologies that transform written descriptions into stunning visuals, to text-to-video capabilities that craft engaging multimedia content from simple prompts – the possibilities are boundless.
Explore the profound impact of AI on daily life, business, and marketing. Discover how generative AI will redefine consumer tech and business operations, transforming marketing strategy, content creation, search, CRM,…
AI technologies provide unprecedented tools for creating personalized, engaging, and high-quality content across various formats. As these models continue to evolve, they’re reshaping marketing strategies and opening new avenues for…
Discover the rise of deep reinforcement learning, evolving algorithms, and the emergence of generative AI and large language models. Trace the rapid advancements in AI from foundational machine learning algorithms…
The introduction explores the rapid advancements in artificial intelligence, particularly generative AI, and its potential impact on the workforce. While some jobs may be replaced, the main effect will be…
To outgrow, you need to outthink. To bring clarity where there is complexity. To see the bigger picture. An important part of that is providing an accurate map of the…
The introduction explores the rapid advancements in artificial intelligence, particularly generative AI, and its potential impact on the workforce. While some jobs may be replaced, the main effect will be…
Discover the rise of deep reinforcement learning, evolving algorithms, and the emergence of generative AI and large language models. Trace the rapid advancements in AI from foundational machine learning algorithms…
AI technologies provide unprecedented tools for creating personalized, engaging, and high-quality content across various formats. As these models continue to evolve, they’re reshaping marketing strategies and opening new avenues for…
Explore the profound impact of AI on daily life, business, and marketing. Discover how generative AI will redefine consumer tech and business operations, transforming marketing strategy, content creation, search, CRM,…
From text-to-image technologies that transform written descriptions into stunning visuals, to text-to-video capabilities that craft engaging multimedia content from simple prompts – the possibilities are boundless.
The Ascension project exists to explore how AI is reshaping marketing—from initial experimentation to full acceleration and eventual elevation; but more importantly it exists to offer marketers practical, tangible guidance…
The article also identifies seven executive functions in marketing and discusses how AI will impact these functions differently across the three eras, highlighting the strategic imperatives that marketers should adopt…
Discover the defining traits of the AI Experimentation Era (2024-2026) through expert insights. Learn the strategic imperatives marketers must adopt to stay ahead as AI begins to reshape the marketing…
Dive into the AI Acceleration Era (2026-2028) and uncover its defining characteristics and shifts through expert insights. Learn the strategic imperatives marketers need to stay competitive during the mid-stages of…
Uncover the AI Elevation Era (2028-2030) and its defining shifts, including the potential rise of artificial general intelligence (AGI). Discover the core competencies future marketers need to stay competitive as…
