Welcome to Ascension—PHD’s first generative publication to help marketers confidently navigate the most significant transformation in the history of marketing.…

As marketers step into the AI Experimentation Era (2024–2026), the landscape shifts from cautious exploration to meaningful integration of generative…

The Experimentation Era represents a profound shift in the marketing profession. Rather than replacing marketers, generative AI enhances their capabilities,…

As we move into the Acceleration Era, the role of generative AI in marketing transforms dramatically—from supporting human-led decisions to…

The Elevation Era (2028–2030) marks a significant transition where AI evolves from a supportive co-pilot to an autonomous, proactive marketing…

In the Acceleration Era (2026–2028), AI’s rapid integration will significantly transform how marketing strategies are created and executed. The lines…

As generative AI achieves near-AGI capabilities, the marketer’s role transforms profoundly. By 2030, CMOs and strategic marketers’ roles will profoundly…

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