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TL;DR: The Coming Wave: Generative AI (GenAI) report projects the growth of core generative AI (GenAI) services in a typical developed market from 2024 to 2028. Using expert predictions, it analyzes current penetration rates, identifies growth potential, and forecasts key inflection points where market forces accelerate adoption.

Key findings include:

  • Estimating the maximum monthly penetration rate achievable by 2028.
  • Measuring the speed of growth and change in adoption.
  • Identifying inflection points where growth is expected to surge.

The Coming Wave: Generative AI (GenAI) report breaks down the projected monthly growth of GenAl services and experiences from 2024 to 2028. Presenting both implications and opportunities for businesses, GenAI is poised to revolutionize multiple sectors from entertainment and media to e-commerce, with varying rates of adoption and impact.

Leveraging insights and expert predictions from a range of sources, here’s a glimpse at the report’s key learnings to prepare marketers for an AI-driven future:

  • Discover the maximum market penetration that GenAl services are expected to achieve by 2028 and the implications.
  • Uncover how the adoption of GenAI is expected to transform consumer experiences via search engines, LLMs, customer service, the entertainment and media sector and advanced AI assistants.
  • Deep dive into the analysis of the current projection penetration rates and the upper bound of penetration to establish the growth potential.
  • Learn when growth will accelerate, driven by market forces, so you can stay ahead of key inflection points.

Evolving as the world updates, the data is constantly updated with the latest trends to prepare your marketing strategies for the future of GenAl. Download the full report now to learn more.