On this page, you’ll find updated overviews of powerful AI models that are transforming content creation and customer engagement. Large Language Models enable sophisticated text generation and analysis. Video Diffusion models offer innovative ways to create and manipulate video content, pushing the boundaries of visual storytelling. Text-to-video models, exemplified by OpenAI’s yet-to-be-launched Sora, can generate videos directly from written descriptions, revolutionizing how marketers produce visual content.
These AI technologies provide unprecedented tools for creating personalized, engaging, and high-quality content across various formats. As these models continue to evolve, they’re reshaping marketing strategies and opening new avenues for creative expression.
Large Language Models
Large Language Models (LLMs) have revolutionized natural language processing, offering marketers powerful tools for content creation, analysis, and customer interaction. These models, trained on vast amounts of text data, can generate human-like text, understand context, and perform various language-related tasks.
Major Large Language Model (LLM) Developments: The Key Players
This content is created generatively by AI, and reviewed by a human. Check back regularly for the latest updates and information.
ChatGPT-4 – OpenAI
Use Cases:
ChatGPT-4 and ChatGPT-4o streamline content creation by supporting multimodal inputs like text, images, and voice, enabling marketers and agencies a lot of flexibility, further enhanced by the ability to search the web.
Expert Opinion:
ChatGPT 4o’s multi-modal capabilities and cost efficiency make it ideal for agencies needing quick, diverse content generation. However, limitations in handling nuanced emotions and group dialogue may reduce effectiveness in complex conversations.
Latest Updates from OpenAI:
- September 2024: GPT-4o1 is released, also named “Strawberry”, with advanced reasoning capabilities and currently crushing most (if not all) benchmarks. The API cost is significantly higher though. (Input: 15$/1M – Output: 60$/1M)
- September 2024: Partnership with Condé Nast integrates high-quality content into ChatGPT, enhancing response diversity and depth for content marketing.
- August 2024: Advanced Voice Mode rollout began to select users, creating opportunities for more natural, interactive marketing experiences.
Claude 3 & 3.5 – Anthropic
Use Cases:
Claude models, including Claude 3 and Claude 3.5 Sonnet, are designed for safety, human alignment, and handling complex tasks, making them ideal for marketers and agencies needing reliable and responsive AI tools. The models’ user-friendly APIs and fast response times support efficient content creation and real-time engagement, while new features like Artifacts enhance collaboration and creativity.
Expert Opinion:
Claude 3 and 3.5 are excellent for high-stakes applications requiring safety and nuanced understanding, like finance and healthcare. The lack of real-time search and image generation limits their use in dynamic content scenarios.
Latest Updates from Anthropic:
- August 2024: Release of system prompts for Claude models to enhance transparency, detailing model limitations and ethical guidelines for better user trust and safety.
- July 2024: Launch of the Claude Android app, expanding accessibility and reaching new audiences on Google Play.
- July 2024: Introduction of the Artifacts feature, allowing users to publish and remix digital content, promoting creativity and collaboration.
- June 2024: Claude 3.5 Sonnet became available for free on Claude.ai, showcasing advanced capabilities in various content generation tasks.
LLaMA 3.1 – Meta
Use Cases:
Meta’s LLaMA models, including the latest LLaMA 3.1, offer versatility and adaptability, making them highly valuable for marketers and agencies. Their open-source nature allows marketers and agencies to customize AI solutions for specific marketing needs, such as multilingual content creation, long-form text summarization, and developing conversational agents. The upgraded models enhance the ability to engage diverse audiences and generate personalized content at scale.
Expert Opinion:
LLaMa 3.1’s flexibility and fine-tuning are perfect for custom chatbot development and targeted content. Its high resource needs and complex setup, however, could deter smaller teams.
Latest Updates from Meta:
- August 2024: Release of LLaMA 3.1, the largest open-source model with 405 billion parameters, boosting capabilities in multilingual content generation and sophisticated text summarization, ideal for marketers and agencies targeting global markets.
- August 2024: LLaMA models have achieved nearly 350 million downloads, demonstrating their rapid adoption and utility across industries, including marketing, where flexibility and customization are key.
- July 2024: LLaMA 3.1 became available on Snowflake Cortex AI, providing secure and scalable access, making it easier for marketers and agencies to integrate advanced AI into their workflows without complex infrastructure.
- July 2024: Surge in partnerships and usage, with token volume doubling, indicates growing popularity among marketers and agencies using LLaMA for creative content development and targeted advertising.
Gemini – Google
Use Cases:
Google’s Gemini AI, rebranded from Bard, is integrated within Google’s ecosystem, providing seamless interaction across Google apps and services. It enables marketers and agencies to leverage their advanced capabilities for content creation, personalized customer engagement, and data-driven insights. The ability to handle diverse file types and provide conversational assistance makes Gemini an ideal tool for marketers and agencies aiming to enhance productivity and streamline workflows.
Expert Opinion:
Gemini excels in personalized, scalable user experiences, ideal for customer engagement strategies. Extensive customization needs and privacy considerations may limit its use for broader applications.
Latest Updates from Google:
- August 2024: Major update to the Gemini AI system announced, enhancing efficiency and personalization capabilities, ideal for marketers and agencies looking to tailor content and marketing efforts more precisely.
- August 2024: Expanded file upload capabilities introduced, allowing analysis of various document types, increasing its utility for marketers and agencies using Google Workspace for data analysis and content management.
- August 2024: Launch of Custom Gems and Imagen 3, providing tools to create personalized AI experts and generate high-quality images, supporting innovative marketing and creative content strategies.
- July 2024: Introduction of conversational assistance features for databases, enabling marketers and agencies to optimize data management and derive actionable insights with ease.
Other Notable LLMs
- Huawei’s Pangu Model 5.0: With its advanced natural language processing and real-time data integration, Pangu 5.0 is ideal for generating dynamic content tailored to specific business scenarios, enhancing personalized marketing efforts. (Released June 2024)
- G42’s Falcon 2 Series: Featuring advanced vision-to-language capabilities, Falcon 2 models support multilingual content creation and detailed analytics, making them valuable for marketers and agencies targeting diverse audiences.
- Baidu’s ERNIE 4.0 Turbo: This model offers faster response times and improved performance, suitable for creating engaging, context-aware text for consumer marketing and large-scale campaigns.
- Mistral Large 2: Boasting enhanced capabilities in code generation and multilingual support with a 128k context window, Mistral Large 2 helps marketers and agencies produce diverse and technically sophisticated content efficiently. (Released July 2024)
- Cohere’s Aya: A multilingual LLM covering 101 languages, Aya enables marketers and agencies to expand their reach by generating content in multiple languages, enhancing global marketing strategies. (Focus on multilingual instruction fine-tuning)
- Inflection AI’s Inflection-2.5: Powers conversational AI with efficiency, achieving strong performance with fewer resources, ideal for customer support and interactive marketing campaigns. (Efficient with 40% of training FLOPs of GPT-4)
- AI21 Labs’ Jamba: A hybrid model combining SSM technology with a transformer architecture, Jamba excels in producing high-quality, coherent text, suitable for both content generation and customer interaction. (52 billion parameters)
- Salesforce’s XGen-7B: Designed for efficiency with a longer context window and only 7 billion parameters, XGen-7B supports content creation and strategy planning for marketers and agencies working with limited computational resources. (Launched July 2023)
- NVIDIA’s NeMo LLM: An open-source model with 530 billion parameters, NeMo LLM is geared towards extensive language processing, enabling precise, high-volume content creation and analytics for marketing campaigns.
- Grok 2: Notable for its ability to integrate real-time info from X posts in comparison to LLMs relying on static datasets. Ranks high on the LMSYS leaderboard and is proficient in coding, complex reasoning, and so on.
These LLMs – and the competition between them – have revolutionized AI since early 2023, with each model showcasing unique strengths and rapid development. Their advanced language understanding, multimodal capabilities, and user-friendly interfaces have opened new possibilities for developers and users alike.
Video Diffusion Models
Video Diffusion models represent a cutting-edge approach to video generation and manipulation. These models use advanced algorithms to create, edit, and enhance video content. By gradually refining random patterns into coherent video sequences, they offer marketers innovative ways to produce visual content. The technology behind video diffusion is rapidly evolving, providing marketers with tools for creating dynamic, high-quality video assets.
Major Diffusion Models: The Key Players
Stable Diffusion – Stability AI
Use Cases:
Stable Diffusion, particularly with its latest SDXL version, enables high-quality image generation from text, making it an excellent tool for marketers and agencies looking to create visually compelling content quickly. The introduction of SDXL Turbo allows for near-instant image creation, ideal for fast-paced marketing environments. Additionally, Stable Fast 3D broadens the scope by enabling the efficient generation of 3D assets, perfect for marketers and agencies working in gaming, virtual reality, or immersive advertising.
Expert Opinion:
Stable Diffusion’s open-source nature and affordability make it a popular choice for those needing customizable, high-quality image generation. However, its requirement for powerful hardware and a steep learning curve may pose challenges for beginners or those with limited resources.
Latest Updates from Stability AI:
- August 2024: Launched Stable Fast 3D, a new technology for efficient 3D asset generation, expanding its applications to gaming and virtual reality, providing marketers and agencies with more dynamic content creation options.
- July 2024: Updated licensing terms to be more permissive (link), encouraging broader adoption and innovation, allowing marketers and agencies more flexibility in using AI-generated images for various marketing purposes.
- June 2024: Released Stable Diffusion 3, the most advanced text-to-image model yet, with enhanced capabilities in handling complex prompts and improving image quality, catering to diverse creative needs.
DALL-E 3 – OpenAI
Use Cases:
DALL-E 3 excels at generating detailed images from text prompts, making it a valuable tool for marketers and agencies focused on creative content production. Its capabilities in outpainting, inpainting, and creating image variations allow for versatile image editing and expansion, supporting a wide range of marketing campaigns, from social media visuals to immersive advertisements. The model’s ability to integrate seamlessly into workflows through API access enhances its utility for marketers and agencies seeking efficient, high-quality image generation.
Expert Opinion:
DALL-E 3 excels in generating high-quality, detailed visuals, making it a top choice for marketing and creative industries. However, limited control over specific image features and ethical concerns about biases may restrict its use for more precise or sensitive applications.
Latest Updates from OpenAI:
- August 2024: DALL-E 3 became available in ChatGPT Plus and Enterprise, allowing users to generate images via conversational prompts, enhancing creative collaboration and content customization directly within the ChatGPT interface.
- August 2024: API integration enabled developers to embed DALL-E 3’s text-to-image capabilities into their applications, expanding the model’s reach and flexibility for custom marketing tools.
- July 2024: Launch of an image detection tool designed to identify content created by DALL-E 3, promoting transparency and authenticity in digital media and marketing campaigns.
- June 2024: Implementation of prompt rewriting to ensure safety and enhance the detail in generated images, improving content quality and alignment with brand guidelines.
MidJourney
Use Cases:
MidJourney’s latest updates enhance its capabilities for generating sophisticated and visually appealing artwork, making it an excellent tool for marketers and agencies focused on high-quality visual content creation. The new personalization system and model customization features allow marketers and agencies to tailor the creative process to specific campaign needs and audience preferences. The introduction of the web editor simplifies the editing process, enabling faster turnaround times for visual content production.
Expert Opinion:
MidJourney is perfect for artistic and stylized image creation, favored by beginners and supported by an active community. Its higher cost and limited platform availability on Discord, however, may limit its appeal for more budget-conscious or diverse user bases.
Latest Updates from MidJourney:
- August 2024: Launch of a personalization system allowing multiple user profiles, enhancing the creative experience by tailoring image generation to individual preferences —ideal for marketers and agencies looking to customize visuals for different campaigns.
- August 2024: Introduction of a depth control feature to improve dimensionality and realism, providing more lifelike images that enhance engagement in marketing materials.
- July 2024: Release of MidJourney 6.1, featuring sharper images, improved text rendering, and enhanced upscalers, improving the quality and coherence of visuals for advertising and digital content.
- June 2024: Launch of a new web editor with integrated tools for easier editing, enabling marketers and agencies to streamline their creative workflows and quickly refine images to fit specific campaign needs.
Microsoft Designer’s Image Creator
Use Cases:
Microsoft Designer’s Image Creator is a powerful tool for generating high-quality visuals from text prompts, making it ideal for marketers and agencies that need to produce diverse and engaging content quickly. Its integration with Microsoft Photos and mobile apps provides seamless editing capabilities, such as object removal, background replacement, and auto-cropping, directly within familiar platforms. The enhanced editing tools allow for creative flexibility, enabling marketers and agencies to easily redesign images, add AI-generated elements, and apply various effects to align with different campaign aesthetics.
Expert Opinion:
Microsoft Designer is ideal for users seeking ease of use with AI-generated design templates and suggestions. Its intuitive interface makes it accessible, but the lack of advanced typography and video editing features could deter professional designers looking for more comprehensive tools.
Latest Updates from Microsoft:
- August 2024: Integration with Microsoft Photos app, allowing users to perform advanced edits like object removal and background replacement directly within the app, streamlining the creative workflow for marketers and agencies.
- July 2024: Official launch of the Microsoft Designer mobile app for iOS and Android, enabling on-the-go image creation and editing with a wide range of templates, ideal for dynamic marketing needs.
- July 2024: Introduction of new features in the Designer app, such as redesigning uploaded images and adding AI-generated borders, enhancing creative options and accessibility for users without design experience.
- June 2024: Enhanced editing tools were introduced, allowing for more intuitive image manipulation, such as restyling and applying creative effects, making it easier for marketers and agencies to produce unique, customized visuals.
Flux – Black Forest Labs
Use Cases:
Flux AI, built on the Flux.1 model series, is a versatile tool for marketers and agencies specializing in AI-driven image generation. It excels in creating high-quality images from text descriptions, making it ideal for designing brand visuals, social media content, game characters, and educational materials. With different model variants like Flux.1 [pro] for commercial use, Flux.1 [dev], and Flux.1 [schnell] for non-commercial and personal use, marketers and agencies can choose the model that best fits their needs for efficiency, speed, or quality.
Expert Opinion:
Flux AI is a strong contender for generating high-quality visuals and interpreting complex prompts with precision. The need for a subscription for advanced features and a learning curve for prompt crafting may limit its appeal to more casual users.
Latest Updates from Flux AI:
- August 2024: Integration with ComfyUI allows users to run Flux AI locally on their PCs, providing marketers and agencies with more control and flexibility over image generation processes, crucial for maintaining creative workflows.
- August 2024: Emerged as a strong competitor to Midjourney, offering superior image structure and background realism, making it a valuable tool for creating visually compelling content that stands out.
- July 2024: Launch of FLUX.1 model suite, including [pro], [dev], and [schnell] variants, designed to challenge established industry leaders by providing high-quality, open-source image generation options.
- June 2024: Secured $31 million in seed funding, led by Andreessen Horowitz, to further develop and distribute FLUX.1 models, enhancing accessibility and expanding its impact in the AI and creative communities.
Other notable diffusion models:
- Amazon’s Titan Image Generator: The Titan Image Generator v2 was launched with advanced features like image conditioning, background removal, and subject consistency, allowing for the creation of high-quality, photorealistic images. These enhancements make it a powerful tool for marketing campaigns that require precise visual consistency and branding, offering greater control and customization for creative projects.
- Google’s Imagen: Google’s Imagen model continues to be a significant player in text-to-image generation, using advanced diffusion techniques to create highly realistic and diverse visuals. This capability is valuable for marketing strategies that aim to captivate audiences with striking and lifelike images.
- Ideogram 2.0: Ideogram 2.0, launched on August 21, 2024, is the latest iteration of the AI-powered text-to-image model from Ideogram, offering enhanced creative flexibility and user experience. The model produces realistic outputs and great text rendering making it ideal for both graphic design and lifelike visual content.
Text-to-Video Models
Text-to-Video models are at the forefront of AI-driven content creation, allowing marketers to transform written descriptions into visual narratives. These models combine natural language processing with video generation techniques to produce videos based on textual inputs.
Text-to-Video: The Four Major Players
Synthesia
Use Cases:
Synthesia is an AI-driven video creation platform that allows marketers and agencies to produce high-quality, personalized video content quickly and efficiently. With its advanced AI avatars, including photorealistic and full-body options, marketers and agencies can create engaging video communications that replicate human emotions and actions. Synthesia’s features like interactive video capabilities, bulk video creation, and live collaboration make it an ideal tool for producing dynamic marketing content and enhancing customer engagement.
Expert Opinion:
Synthesia is ideal for quickly creating professional-looking videos without needing traditional production skills or equipment. Its customizable avatars and cost efficiency make it a strong choice for businesses seeking scalable video content. However, limitations in avatar realism and audio quality may impact projects requiring high authenticity.
Latest Updates from Synthesia:
- August 2024: Recognized as one of Fast Company’s Most Innovative Companies, Synthesia introduced new AI avatars with full-body movement, enhancing the range of creative possibilities for marketing videos.
- July 2024: Debuted an AI avatar of NVIDIA CEO Jensen Huang at Computex 2024, showcasing the high fidelity of its EXPRESS-1 model in replicating human expressions and gestures, ideal for lifelike customer interactions.
- June 2024: Launched Synthesia 2.0, a comprehensive video communication platform featuring enhanced translation capabilities and interactive video experiences, supporting global marketing efforts with multilingual content.
Runway
Use Cases:
Runway’s Gen-3 models, particularly the latest Gen-3 Alpha and Alpha Turbo, offer advanced capabilities for video generation, making them highly valuable for marketers and agencies focused on creating dynamic visual content. The ability to generate videos from text or images and apply fine-grained control over video elements, such as motion and style, provides marketers and agencies with powerful tools for storytelling and marketing campaigns. The new Image-to-Video feature and faster video generation speeds enable quick production of high-quality videos, enhancing efficiency and creative flexibility in content creation.
Expert Opinion:
Runway’s comprehensive suite of AI tools is perfect for creators looking to edit and produce high-quality video, image, and audio content without technical expertise. While it’s user-friendly, the subscription costs and lack of advanced video editing features might be restrictive for more experienced users or those needing specialized functions.
Latest Updates from Runway:
- August 2024: Launch of the Image-to-Video feature, allowing users to start video generation with an image as the first frame, enhancing artistic control and consistency in video projects — ideal for marketers and creators aiming for more tailored content.
- July 2024: Introduction of Gen-3 Alpha Turbo, a faster version of the Gen-3 Alpha model, generating videos up to seven times faster while maintaining high fidelity, which lowers costs and makes high-quality video production more accessible to a broader audience.
- June 2024: Release of Gen-3 Alpha, a major upgrade offering enhanced video fidelity, consistency, and motion capabilities, supporting a range of tools such as text-to-video, image-to-video, and video-to-video, allowing for greater creative control and precision in marketing content.
D-ID
Use Cases:
D-ID’s platform specializes in creating AI-driven videos with lifelike digital avatars, making it an excellent tool for marketers and agencies focused on personalized and engaging video content. The new AI video translation tool with voice cloning and lip-sync capabilities enables marketers and agencies to create multilingual videos that resonate with diverse audiences. The partnership with Multiverse Partners and the introduction of D-ID Agents enhance interactive and real-time customer engagement, offering a more immersive experience.
Expert Opinion:
D-ID excels in creating interactive, human-like video content, enhancing audience engagement. Its advanced AI features like voice cloning are valuable for dynamic presentations, though the higher costs and learning curve for advanced features may deter some users.
Latest Updates from D-ID:
- August 2024: Launch of AI video translation tool with voice cloning and lip-sync, enhancing multilingual video production for global audiences, ideal for expanding market reach.
- July 2024: Partnership with Multiverse Partners to offer AI-powered interactive avatars for live-streamed customer interactions, improving engagement and customer experience.
- June 2024: General availability of D-ID Agents, real-time conversational AI avatars using RAG technology, supporting multilingual communication and enhancing customer interactions with more human-like digital experiences.
Google’s Imagen Video
Use Cases:
Google’s Imagen Video is a state-of-the-art AI tool designed to generate high-definition videos from text descriptions, making it a powerful resource for marketers and agencies and content creators. By utilizing advanced diffusion models and video super-resolution techniques, Imagen Video can produce detailed and realistic videos that are ideal for marketing campaigns, storytelling, and other creative projects. This level of detail and realism allows marketers and agencies to craft compelling video content that captures audience attention and enhances engagement.
Expert Opinion:
Google’s Imagen Video is a powerful tool for generating high-quality videos quickly and easily, catering to users of all skill levels. However, its reliance on a pre-existing database and creative limitations could impact its effectiveness for projects requiring unique or detailed visuals.
Pictory
Use Cases:
Pictory is an AI-driven video creation platform designed to streamline the video production process, making it ideal for marketers and agencies and content creators. With features like the new intelligent text splitting and a wide range of customizable design elements, Pictory enables users to create visually appealing videos with minimal effort. The platform is particularly useful for transforming long-form content, such as webinars or podcasts, into short, engaging video snippets suitable for social media, enhancing both audience engagement and SEO. Pictory also allows for rapid video creation and editing through its storyboard-based editor, making it accessible for users with varying levels of video editing experience.
Expert Opinion:
Pictory offers a fast, affordable solution for converting text into engaging videos, making it ideal for users with limited technical skills. Its integration with Getty Images adds value, but limited creative control and less expressive AI voices may restrict its use for high-end or emotive content.
Latest Updates from Pictory:
- August 2024: Pictory expanded its video toolkit with over 100 new customizable design elements, including shapes and text animations, enabling more creative and visually engaging videos.
- July 2024: Introduced an intelligent text-splitting feature that automatically divides large text blocks into manageable segments, improving the readability and flow of text in videos.
- June 2024: Enhanced video rendering and preview speeds with server upgrades, significantly speeding up the video creation process. Also, received a U.S. patent for its AI-powered video synopsis technology, which automates the creation of concise video summaries from long-form content.
Other notable text-to-video models:
- Veo (DeepMind): Veo is a high-definition video generation model capable of creating 1080p resolution videos based on text prompts, making it ideal for producing engaging video content for marketing campaigns. It offers advanced creative controls such as cinematic effects and masked editing, providing marketers and agencies with powerful tools for visual storytelling. (Currently available to select creators through VideoFX)
- KlingAI: This platform allows for the creation of both realistic and artistic videos from text descriptions, with features like customizable camera movement. It is ideal for digital content creators and marketers looking to produce versatile and visually compelling video content that balances realism with creativity.
- SORA (OpenAI): SORA is a text-to-video model designed to generate short video clips from user prompts, featuring in-painting and looping animations to enhance storytelling. While not yet publicly released, SORA shows potential for use in marketing to create captivating and dynamic video content that can engage audiences in innovative ways.
