A Foreword to Ascension

To outgrow, you need to outthink. To bring clarity where there is complexity. To see the bigger picture. An important part of that is providing an accurate map of the future to help our clients prepare for tomorrow. That’s why PHD has always emphasized thought leadership, with significant investments over the last 15 years.
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Introduction

An Introduction to the Ascension Project

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The introduction explores the rapid advancements in artificial intelligence, particularly generative AI, and its potential impact on the workforce. While some jobs may be replaced, the main effect will be…

The Lightning

AI’s Miraculous Emergence

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Discover the rise of deep reinforcement learning, evolving algorithms, and the emergence of generative AI and large language models. Trace the rapid advancements in AI from foundational machine learning algorithms…

The Thunder

Realizing AI’s Impact on the World

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Explore the profound impact of AI on daily life, business, and marketing. Discover how generative AI will redefine consumer tech and business operations, transforming marketing strategy, content creation, search, CRM,…

The Winds

Introduction to the Three Eras

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The introduction explores the rapid advancements in artificial intelligence, particularly generative AI, and its potential impact on the workforce. While some jobs may be replaced, the main effect will be…

The Winds

Experimentation 2024-2026

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Discover the defining traits of the AI Experimentation Era (2024-2026) through expert insights. Learn the strategic imperatives marketers must adopt to stay ahead as AI begins to reshape the marketing…

The Winds

Acceleration 2026-2028

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Dive into the AI Acceleration Era (2026-2028) and uncover its defining characteristics and shifts through expert insights. Learn the strategic imperatives marketers need to stay competitive during the mid-stages of…

The Winds

Elevation 2028-2030

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Uncover the AI Elevation Era (2028-2030) and its defining shifts, including the potential rise of artificial general intelligence (AGI). Discover the core competencies future marketers need to stay competitive as…

The Clearing

Preparing Marketing for AGI

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Uncover the AI Elevation Era (2028-2030) and its defining shifts, including the potential rise of artificial general intelligence (AGI). Discover the core competencies future marketers need to stay competitive as…

The Flood

Upstream Marketing AI-Driven Disruption

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The introduction explores the rapid advancements in artificial intelligence, particularly generative AI, and its potential impact on the workforce. While some jobs may be replaced, the main effect will be…

Foreword

A Foreword to Ascension

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To outgrow, you need to outthink. To bring clarity where there is complexity. To see the bigger picture. An important part of that is providing an accurate map of the…

Introduction

An Introduction to the Ascension Project

No Comments
The introduction explores the rapid advancements in artificial intelligence, particularly generative AI, and its potential impact on the workforce. While some jobs may be replaced, the main effect will be…

The Lightning

AI’s Miraculous Emergence

No Comments
Discover the rise of deep reinforcement learning, evolving algorithms, and the emergence of generative AI and large language models. Trace the rapid advancements in AI from foundational machine learning algorithms…

The Thunder

Realizing AI’s Impact on the World

No Comments
Explore the profound impact of AI on daily life, business, and marketing. Discover how generative AI will redefine consumer tech and business operations, transforming marketing strategy, content creation, search, CRM,…

The Winds

Introduction to the Three Eras

No Comments
The introduction explores the rapid advancements in artificial intelligence, particularly generative AI, and its potential impact on the workforce. While some jobs may be replaced, the main effect will be…

The Winds

Experimentation 2024-2026

No Comments
Discover the defining traits of the AI Experimentation Era (2024-2026) through expert insights. Learn the strategic imperatives marketers must adopt to stay ahead as AI begins to reshape the marketing…

The Winds

Acceleration 2026-2028

No Comments
Dive into the AI Acceleration Era (2026-2028) and uncover its defining characteristics and shifts through expert insights. Learn the strategic imperatives marketers need to stay competitive during the mid-stages of…

The Winds

Elevation 2028-2030

No Comments
Uncover the AI Elevation Era (2028-2030) and its defining shifts, including the potential rise of artificial general intelligence (AGI). Discover the core competencies future marketers need to stay competitive as…

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