Ascension

The Future Marketer

As generative AI achieves near-AGI capabilities, the marketer’s role transforms profoundly. By 2030, CMOs and…

Elevation

From Co-Pilot to Co-Worker

The Elevation Era (2028–2030) marks a significant transition where AI evolves from a supportive co-pilot…

Acceleration

Redesigning Strategy & Execution

In the Acceleration Era (2026–2028), AI’s rapid integration will significantly transform how marketing strategies are…

Acceleration

AI Takes the Wheel

As we move into the Acceleration Era, the role of generative AI in marketing transforms…

News Bites

Bite-sized updates on the latest in AI.

Experimentation

Introduction: Ascension: Navigating the Future of Marketing with AI

Welcome to Ascension—PHD’s first generative publication to help marketers confidently navigate the most significant transformation in the history of marketing.…

Experimentation

Building Marketing Resilience in an Age of AI

As marketers step into the AI Experimentation Era (2024–2026), the landscape shifts from cautious exploration to meaningful integration of generative…

Experimentation

Skills for the AI Shift

The Experimentation Era represents a profound shift in the marketing profession. Rather than replacing marketers, generative AI enhances their capabilities,…

Acceleration

AI Takes the Wheel

As we move into the Acceleration Era, the role of generative AI in marketing transforms dramatically—from supporting human-led decisions to…

Elevation

From Co-Pilot to Co-Worker

The Elevation Era (2028–2030) marks a significant transition where AI evolves from a supportive co-pilot to an autonomous, proactive marketing…

Acceleration

Redesigning Strategy & Execution

In the Acceleration Era (2026–2028), AI’s rapid integration will significantly transform how marketing strategies are created and executed. The lines…

Elevation

The Future Marketer

As generative AI achieves near-AGI capabilities, the marketer’s role transforms profoundly. By 2030, CMOs and strategic marketers’ roles will profoundly…