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The Eras

Skills for the AI Shift
Skills for the AI ShiftExperimentation

Skills for the AI Shift

The Experimentation Era represents a profound shift in the marketing profession. Rather than replacing marketers,…
Building Marketing Resilience in an Age of AI
Building Marketing Resilience in an Age of AIExperimentation

Building Marketing Resilience in an Age of AI

As marketers step into the AI Experimentation Era (2024–2026), the landscape shifts from cautious exploration…
Introduction: Ascension: Navigating the Future of Marketing with AI
Introduction: Ascension: Navigating the Future of Marketing with AIExperimentation

Introduction: Ascension: Navigating the Future of Marketing with AI

Welcome to Ascension—PHD’s first generative publication to help marketers confidently navigate the most significant transformation…
Redesigning Strategy & Execution
Redesigning Strategy & ExecutionAcceleration

Redesigning Strategy & Execution

In the Acceleration Era (2026–2028), AI’s rapid integration will significantly transform how marketing strategies are…
AI Takes the Wheel
AI Takes the WheelAcceleration

AI Takes the Wheel

As we move into the Acceleration Era, the role of generative AI in marketing transforms…
The Future Marketer
The Future MarketerElevation

The Future Marketer

As generative AI achieves near-AGI capabilities, the marketer’s role transforms profoundly. By 2030, CMOs and…
From Co-Pilot to Co-Worker
From Co-Pilot to Co-WorkerElevation

From Co-Pilot to Co-Worker

The Elevation Era (2028–2030) marks a significant transition where AI evolves from a supportive co-pilot…