To outgrow, you need to outthink. To bring clarity where there is complexity. To see the bigger picture.
An important part of that is providing an accurate map of the future to help our clients prepare for tomorrow. That’s why PHD has always emphasized thought leadership, with significant investments over the last 15 years.
In 2015, we published Sentience: The Coming AI Revolution and the Implications for Marketing. That work foresaw the challenges and changes we’re navigating today.
Guy Marks, CEO, PHD Worldwide – Interviewed June 2024
A decade later, we are revisiting the topic to define the changes that need to be made to harness the full power of artificial intelligence in the business of marketing.
Ascension is PHD’s first generative publication that evolves as the world updates. Ascension explores how AI is going to reshape marketing—from initial experimentation to full acceleration and eventual elevation. It addresses how AI is set to change the way we think about and execute marketing, examining the different executive functions used today and those likely to be replaced by generative AI. And the downstream implications of this. And how the role of the individual will need to change.
With exclusive research carried out with WARC across 700 global senior marketers and agency experts to understand the projected change. Bolstered with perspectives from industry experts and thought leaders.
Ascension | Rise with AI is more than just a publication; it’s a comprehensive project that includes frameworks, research, interviews, case studies, and, crucially, practical advice for companies on how they can evolve their organizations today for tomorrow. Not just to adapt, but to thrive in an AI-driven future.
This initiative reflects PHD’s new vision of Intelligence. Connected.: a next-generation network engineered for connected intelligence that leverages AI to bring everything and everyone together. This approach is about transforming experiences and moving brands and businesses forward.
I hope you find it valuable.
